Migros-Murpfi

Young ADC 2024

The ADC Young Creatives Award is Switzerland's premier competition for young creatives under 30, organized annually by ADC Switzerland. It serves as a pre-selection for the international Young Lions Competition at the Cannes Lions International Festival of Creativity. Participants compete in categories such as Film, Outdoor, Direct, and Cyber, with winners earning membership in the "Young ADC" and the opportunity to join the judging panel for the next ADC Awards.

The 2024 edition featured a briefing from the Migros Cooperative Zurich, challenging participants to promote "Murpfi," a new children's program, with innovative campaigns. The competition received 88 submissions from 45 teams.

Together with my creative partner Luisa we won in the category Outdoor and had the privilege to represent Switzerland at Cannes Young Lions Competition 2024.

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Cannes Lions Competition